07 . 09 . 2020


OOBU - a lifestyle pooch pop-up hosted at the iconic 44 Stanley.  


OOBU was inspired by a love of pets, beautiful design and the work of local creators and when it comes to working on projects that highlight the skilful hands of local makers, there is nothing that makes us happier! The idea was to create a space where design and pet lifestyle could be intertwined in a collection of bespoke products that are as aesthetically pleasing as they are functional. 


We were brought on board to kickstart this wonderful vision with a simple, bold and joyful brand. We started with the logo - designing it in such a way that it could be broken down and translated into the shapes and patterns that made the OOBU pop-up so eye-catching as you passed by its shopfront window. We also created the store stationery - tags, stickers and brand info cards. 


What a privilege it was to work on this concept alongside some incredibly talented creative minds!


A huge thank you to Daria Higgins for trusting us with this exciting project, and for providing us with all these wonderful images from the OOBU Pop-Up.

View more on Instagram | @oobulife